What makes art sell?
In short; you have to work it to win!
Affordable Collectors Subscriptions
Cedarbank Studio is unpretentious about the work. Bonita believes in the value of art for all and so has incorporated PayWhirl into her site to offer collectors an affordable means of buying the art they like.
In this way collectors can receive a range of works produced by Bonita in the Cedarbank Studio
Standardised price points
Bonita understands that not everyone who wants to own or collect her art has the money, the space at home or the space in their luggage to do so, so she has set about making something for everyone. Here her standard retail price points are laid out as:
Bonita is keen that even with a ‘pocket-money budget’ people can become collectors of her works.
“I don’t have time mucking about with different size frames for each piece.
I don’t think my collectors do either. Some of them of course will take the piece out of the IKEA frame and get a bespoke one made up; great. I am happy for them.
On weekdays during term time I normally get five hours alone each morning painting, the evenings I keep for studio administration which fits in and around family life.”
— Bonita Ellmore, Cedarbank Studio, 2017
Cedarbank Studio only creates work which fits into standard IKEA frames.
This helps in marketing to average people who might want to own some of her art, but where he idea of buying something beautiful and then having to spend the same amount again to have it framed, can be off-putting.
All the larger original works sold are framed using IKEA frames.
“Although I love to paint, taking those paintings out of my studio and into a gallery took a few months of building up my confidence. Out of the blue I found the confidence and in that moment seized the day and went to the gallery and introduced myself. After the first one, introducing yourself gets easier. You have to believe in yourself.”
— Bonita Ellmore, Cedarbank Studio, 2017
Finding sales outlets
Bonita started visiting various outlets ‘on the doorstep’ to see if they would help her sell her work.
Overcoming apprehension was a big step and focussing on the reality that the outlets are equally being interviewed by her as much as they are judging her work helped a lot.
Work created within the Cedarbank Studio now sells from galleries, cafes, restaurants, gift shops and a local botanical garden shop. Each outlet has to justify itself, if work does not sell, they are put on notice and if still there is no movement the stock is ‘pulled’ and allocated to outlets now on Bonita’s waiting list.
To help with the marketing and point of sale, Bonita branded some simple IKEA apple boxes.
We think they look cool.
Being ‘out there’ is one thing, being noticed and then remembered in all the hullabaloo is something else.
Bonita went back to VistaPrint.co.uk and got them to make her a banner.
The banner is consistent with the overall design constraints Bonita has applied to everything at Cedarbank Studio including colours, fonts and layout.
The banner is pretty inexpensive and very effective.
Chatting to Bonita was great.
An article would however never be complete without at least a tacit nod to ‘the Geese’. Bonita has a small menagerie with Fin the dog, chickens, fish and two Geese.
Here they are!
If any of the information in this case study have been useful, we have listed the links referred to in it. Some or all of them might help you sell more of your work.
- ArtMarketDirect.com – https://www.artmarketdirect.com/
- Cedarbank Studio – http://www.cedarbank.co.uk/
- Squarespace – https://www.squarespace.com/
- Vistaprint – www.vistaprint.co.uk/
- Twitter – https://twitter.com/?lang=en
- @cedarbankstudio – https://twitter.com/cedarbankstudio?lang=en
- Unique ArtMarketDirect.com Gallery – https://www.artmarketdirect.com/en/cedarbank
- Facebook – https://www.facebook.com/
- Mailchimp – https://mailchimp.com/
- IKEA – http://www.ikea.com/gb/en/
- Paywhirl – https://app.paywhirl.com/
- Multiplotter – https://multiplottr.com/
- Paypal Mobile Card Reader – https://www.paypal.com/uk/webapps/mpp/credit-card-reader
- Blog – http://www.cedarbank.co.uk/blog/
- Cedarbank Studio Friends – http://www.cedarbank.co.uk/our-friends
- Google analytics – https://analytics.google.com/
- ClusterMaps.com – https://clustrmaps.com
- Feedjit.com – http://feedjit.com/
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