Promoting Your Open Studio

Promote Your Open Studio:  Create An Eventbrite or Facebook Event

What is a Facebook Event and how can it help promote your event?

Facebook event is a calendar-based resource which can be used to notify users of upcoming occasions. Events can be created by anyone and can be open to anyone or private. The creator can invite his friends, members of a group, or fans of a page.

What is Eventbrite and how can it help promote your event?

Eventbrite is an online event-planning site from which you can create an event page, register attendees, track attendance, and even sell tickets online or at the door.

Why Bother To Promote Your Event?

Listing your event on Eventbrite or Facebook allows others in your organising group or committee to share the event to their contacts, invite everyone they know and also to measure likely audience sizes.  This can help you to plan and decide how much you will invest in things like banners, catalogues and leaflets.

Work The Numbers To Promote Your Event

Before you decide which is the best way to promote your event, should you print anything or just create an online site for the catalogue.

Let’s work on a conservative number.  Let’s assume that there are 40 artists in your Open Studio’s collective.  Of course, there might be 10 or 200, the number is arbitrary.

Going back to the imaginary 40 artists, if each of those can share the event invitation with 25 contacts on Facebook that will be an extra 1,000 who definitely know about the event who otherwise might have gone completely unaware.

Now imagine for a moment, if all good friends and family contacts on Facebook are asked to share the invite with ALL of their contacts on Facebook and other social media.

Suddenly, the numbers receiving invitations from people who they know increases tenfold, a hundredfold!

It’s really just that simple.

4 More Steps You Can Take To Promote Your Event

Of course, we can go one or several steps further too and we have set them out below:

  1. Create A Fan Page on Facebook

This will help anyone who likes you to routinely see your posts.

2. Create Your Event on ArtMarketDirect HERE

It’s there for you – so why not use it.

3. List the URL of the ArtMarketEvent in your post to your Fan page.

4. Embed the URL of the Fan page post to your own Facebook feed.

This means as folk share the post any interactions will all be registered on your fan page.  Your fan page might even get more likes as a result.



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With artists are able to take control of their own careers, list their own pieces for sale to collectors and undertake their own fulfillment of orders.

The only stipulation on is that the work you list is your own and is original. Where prints are for sale, we ask that all image copyrights belong to you and that you are legally disposed to sell the pieces you have on offer.

The site is FREE to use with only 10% sales commission OR for those willing to bet on themselves with only a nominal subscription (from less than £1/month) to upload unlimited artwork and very low 3% commission on sales. If you are a creative, is the best option you have.

Image by Couleur from Pixabay

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