-
Spread The Love By Teasing The Trail The simplest idea we saw some years ago was used in the South of England at an Open Studio trail. At each studio as were about to leave, we were given a piece of A4 paper with the details of 4 more artists -
Signing in book Everyone who visits every participating Open Studio should be asked to sign into a standard visitors sheet. The sheet needs to have enough fields to provide the artist and the Open Studio organising group with the information they need to do their job. First Name Last Name -
Structure Your Follow Up MeetingOne of the biggest mistakes Open Studio participants can make is forgetting to do a follow-up meeting after events. It’s essential if you want to level up both your own and your team’s skills since this is the time you can use to discover process improvements -
Post Event Evaluation Arguably the most important meeting during the Open Studio Annual Cycle is the ‘Post Event Evaluation’. You are taking stock of what went well and what can be improved with the event you have just had with the sole view of taking all that goodness and carrying -
Continue Engaging Your Audience For so many artists the idea of continuing to engage the people who come to their Open Studio event is anathema if ever they have even had the notion. For most, it is a task which is simply overlooked, unthought of. If you have an Open -
Promote Your Open Studio: Create An Eventbrite or Facebook Event What is a Facebook Event and how can it help promote your event? A Facebook event is a calendar-based resource which can be used to notify users of upcoming occasions. Events can be created by anyone and can be open to anyone or private. -
Bursting The Bubble When it comes to visitor numbers everything depends on folk knowledge of your event. It is very easy for those involved in the event to assume that ‘everyone knows’. It can feel like that when you have attended committee meeting, after meeting, after meeting, helped ensure banners -
Always Offer Cake or Biscuits During Your Open Studio You may remember all those tips and tricks folk are advised to use when trying to sell their home. The reality is they work! Smells and Emotions Studies have shown that eight in ten people admit an aroma can make them -
Open Studio. What Is It? If Wikipedia’s definition is to be the authority (and at times it is useful just to accept what it says), then an Open Studio is “A studio or workroom which is made accessible to all comers, perhaps just in the short term, during an open -
Why Bother To Frame Your Work? We have all been there. The prospect of spending money on framing your work, in order to sell it can seem counter-intuitive. The arguments against framing normally go something like this: You save money From a practical perspective, pieces are easier to transport Both -
Human beings are learning beings. We are able to learn new skills, learn from mistakes, make subtle changes in the way we do things and implement strategies over extended periods of time. If you are a professional artist these traits should resonate with you since success depends on all of -
Today we start with a question: What is the most important asset you have when trying to sell your art using online channels? The answer is You. You and your work are your brand identity. Everything you do, including writing blog posts, need to reinforce your brand. Write Blog Posts
The Blogartmarketdirectadmin2019-04-22T14:09:19+00:00